Who and What is ArroWhere?

ArroWhere Equipment is an apparel and accessories company focusing on road safety for cyclists, runners, and others involved in recreational activities both during the day and especially at night.

Vehicles: In many localities, a person riding a bike is legally declared to be a vehicle, and thus is bound to the rules of the public road. The average commuter vehicle is fourteen feet long, weighs 1500kg, and has large lights at the front and rear to not only help the driver see where he/she is going, but also to let other vehicles their drivers know they are there. To put it into perspective, this is a picture of a cyclist (similarly prepared as my father) compared to a typical family SUV (Sports Utility Vehicle).

Credit: bigstory.ap.org

As far as many are concerned, this is a good way to be prepared when cycling on public roads.

This is what both may look like at night.

Oncoming vehicle.

Vehicle with brake lights on.

Oncoming cyclist with two lights.

Cyclist at night (rear) on a lit city road

In the United Kingdom alone, a cyclist is 8 times more likely to be in a fatal crash than a motorist (per km). Thus, it is important to make the cyclist as visible and in control as possible. But how can one improve their chances of being seen by others let alone being avoided? Road safety signs are put up everywhere in major city centers and cycling areas. Governments take action, as do many activist groups. But what can YOU do?

ArroWhere Equipment specializes in quality, high-visibility apparel and accessories that help improve the visibility, safety, and control users have when sharing the road with cars and larger vehicles or trails with bikes and runners. Our reflective, patent pending directional arrows help notify surrounding traffic (whether people, vehicles, or the like) of the wearer's presence and calmly directs said traffic in the best or safest direction around the wearer. Our arrows intuitively communicate to a vehicle operator and tap into his natural tendency to follow directional road ques. The ArroWhere apparel or equipment helps speed up a vehicle operator's reaction time and assists in their decision making sooner than what may normally be the case. ArroWhere arrows can be seen clearly from nearly a quarter mile away, giving other vehicle operators ample amount of time to avoid the user.

 A high visibility jacket may tell someone of your presence, but it does not tell them how to approach or go around you. With ArroWhere, you can. With ArroWhere, a cyclist, runner, or someone looking to improve their visibility and overall safety on a public road or trail, can help take control of the situation and safely direct traffic around them. It is no longer just a matter of being seen. You must also communicate with those around you. ArroWhere gives you the opportunity to be visible AND communicate.

ArroWhere allows you to TAKE CONTROL.


ArroWhere Single Arrow (US-market) High Visibility Reflective Jacket (day)

ArroWhere Single Arrow (N.A./Euro-market) High Visibility Reflective Jacket (night) - 20 yards

*Results may vary.

ArroWhere Single Arrow (UK/AUS-market) High Visibility Reflective Jacket (night) - 20 yards

*Results may vary.

ArroWhere Single Arrow High Visibility Reflective Jacket (day)